Home › Marketing
Marketing & brand
One flight day, a quarter of content
Aerial video and drone content production in Calgary
Aerial content built for a media plan rather than a showreel. One flight day produces the hero film and every cutdown around it, mastered in the ratios your placements actually run in.
The problem
A drone shot is not a campaign
A common outcome is six minutes of well shot footage that never runs anywhere, because nobody scoped what it was for. Cutting it into a fifteen second vertical then falls to whoever inherits the drive.
Content is planned backwards from the placement. Where is it running, at what length, in what ratio, with or without sound. Then the flight plan is built to feed that, which is why a single day can carry a quarter.
What we deliver
What a flight day produces
Hero film
The centrepiece. Sixty to ninety seconds for the homepage, the trade show loop, and the top of the funnel. Graded, tracked, and mixed, or handed over ungraded if you have an agency doing post.
Paid social cutdowns
Six to twelve short cuts from the same capture, mastered vertical at 9:16 and square at 1:1, with safe areas respected so nothing important sits under the UI. This is where most of the media spend goes and where most drone footage falls down.
FPV product and vehicle work
Chase, reveal, and continuous moves that read as a commercial rather than a corporate video. Vehicles, equipment, and venues benefit most, because speed and proximity are the point.
Stills package
High resolution frames from the same flights for print, out of home, decks, and the website. Cheap to add when the aircraft is already in the air and expensive to shoot on its own later.
Scope
Planned backwards from the placement
The first conversation is about the media plan, not the aircraft. Which channels, which lengths, which ratios, and whether the audience will have sound on. Vertical with no audio needs different coverage than a sixty second hero with a mix.
From that we build a shot list that feeds every deliverable from the same passes, rather than shooting a hero and then trying to salvage verticals out of it in the edit.
If you have an agency, we deliver ungraded and get out of the way. If you do not, the whole thing comes back finished.
Deliverables
What you get back
Every master cut to the ratio it will actually run in.
| Hero | 16:9, 60 to 90 seconds, graded and mixed or ungraded on request |
|---|---|
| Vertical | 9:16 masters with safe areas respected for Reels, TikTok, and Shorts |
| Square | 1:1 for feed placements |
| Cutdowns | 6s, 15s, and 30s versions from the same capture |
| Stills | Full resolution JPEG and DNG, retouched selects on request |
| Captions | Burned-in or SRT sidecar, since most social plays muted |
| Turnaround | Selects inside 48 hours, finished masters within 5 to 10 business days |
| Usage | Full commercial rights for the campaign, term and territory as agreed |
Who this suits
Brands, agencies, and in-house teams
Past work spans automotive with Mercedes-Benz, Subaru, and Hyundai, tourism and destination work for the Government of Alberta and Alberta Parks, event coverage for the Calgary Stampede across four consecutive years, and campaign work through agencies who need an aerial unit that does not need managing.
Agencies get ungraded masters, a clean handover, and a pilot who understands why the client is in video village. In-house teams get the whole thing finished and ready to schedule.
Common questions
Before you email
What does a flight day cost?
A half day covers a single location with a focused shot list. A full day covers multiple setups or a location that needs travel. Post is quoted separately because it scales with the number of deliverables rather than the flying. Tell us what you need to end up with and you will have a fixed number inside 24 hours.
Can you shoot vertical properly?
Yes, and it matters more than most people expect. Vertical is not a crop of a horizontal frame, it is different coverage, different distances, and different pacing. If verticals are the priority we plan the passes for them and derive the horizontal, rather than the other way round.
Do you handle the edit?
Either way. Full post through to graded, tracked, and mixed masters, or a clean ungraded handover if your agency is finishing. Say which at the quote stage because it changes what we shoot, not just what we deliver.
Can you fly downtown or near crowds?
Yes. An Advanced RPAS certificate permits operation near people, and NAV Canada authorization for the YYC control zone is obtained ahead of the date. For dense pedestrian areas the sub 250 gram platforms are usually the right call and carry fewer restrictions.
How far in advance should we book?
Two to three weeks is comfortable and allows for a weather day. Airspace authorizations generally come back faster than that. Short notice is often possible, particularly midweek, so it is always worth asking.
What if the weather turns?
We reschedule rather than shoot in conditions that will produce footage you cannot use. That is agreed upfront so nobody is negotiating it at six in the morning. Alberta wind is the usual culprit, and a built-in weather day removes most of the risk.
Get a quote
Tell us where it is running
Send the channels, the lengths, and the dates. Fixed quote inside 24 hours covering the flight day and every deliverable.
- Direct
- 587.434.9254
- Based in
- Calgary, Alberta
- Compliance
- Transport Canada Advanced RPAS, $7.5M liability, SFOC and NAV Canada authorizations handled in house
Request sent
Thanks. You will hear back within 24 hours, usually sooner. If it is urgent, call 587.434.9254.